FREE PLATFORM & FORMAT MAP

Repurposing 101

Know where your content belongs.

A practical platform and format map for creators and small brands who want to know where their content can actually travel. Backed by research across 95 platforms.

12 content formats. 95 social platforms. Each cell colour coded: green means post directly, blue means adjust first, red means skip or reformat.

Plus a My Channels tracker to map your own active platforms.

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    “Before this, we wasted time checking each platform manually. Now we can quickly see where a format fits, what needs adapting, and what is not worth forcing.”

    A woman with brown hair wearing a gray blazer

    Sophie Nguyen

    Melbourne, VIC

    What you get:

    Platform and format map — 95 platforms across 12 content formats. Every cell colour coded so you know exactly what to do.
    Green / Blue / Red system — green means post directly, blue means adjust first, red means skip or reformat.
    12 formats tracked — Short-form video, long-form video, image, carousel, stories, articles, audio, livestream, poll, GIF, groups, and text post.
    My Channels tab — log every platform you are active on with handle, bio, follower count, and 30-day metrics. Pre-filled with AInitiation's own channels as reference.
    Start Here guidance — use the guide without turning it into another overwhelming project.

    WHAT IS IT?

    Repurposing 101 maps 95 platforms across 12 content formats.

    Every cell in the table is colour coded:
    - 🟢 Green — the format works on that platform as is
    - 🔵 Blue — it needs adjusting before you post it there
    - 🔴 Red — that platform does not support that format or requires a full reformat

    The 12 formats covered:

    Short-form video, long-form video, image posts, carousels, stories, articles, audio, livestreams, polls, GIFs, community posts, and text posts.

    Each one mapped against 95 platforms so you know exactly where it can travel and where it cannot.

    The My Channels tab lets you log the platforms you are actually active on — handle, bio, follower count, 30-day metrics — so you are working from your real ecosystem, not a list of every platform that exists.

    Most creators already have content worth distributing further. The guide helps you see where it belongs before you waste time forcing it somewhere it does not fit.