90+ PLATFORMS MAPPED

Repurposing 101

Stop guessing where your content fits.

A free Google Sheets guide that shows which content formats can be reused, adapted, or avoided across different platforms.

Use it before you waste time forcing content where it does not belong.

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    “Before this, we wasted time checking each platform manually. Now we can quickly see where a format fits, what needs adapting, and what is not worth forcing.”

    A woman with brown hair wearing a gray blazer

    Sophie Nguyen

    Melbourne, VIC

    What you get:

    Platform and format map
    See how different content formats fit across different platforms.

    Works / Adapt / Avoid system
    Use the colour-coded table to quickly see what can travel, what needs adjusting, and what should not be forced.

    10+ content formats mapped
    Covers posts, videos, images, carousels, articles, livestreams, audio, communities, GIFs, polls, and more.

    90+ platforms analysed
    Includes major platforms, creator tools, community spaces, publishing platforms, audio platforms, and niche distribution channels.

    My Channels tab
    Track the platforms you actually use, instead of treating every platform as equally important.

    Start Here guidance
    Use the guide without turning repurposing into another overwhelming project.

    WHAT IS IT?

    Repurposing 101 is a free Google Sheets guide that maps content formats against platforms.

    It helps you answer one practical question:

    Where can this content actually go?

    Use it to see:

    • what can be reused
    • what needs adapting
    • what should be avoided
    • which platforms fit your current content
    • which channels are worth tracking

    The point is not to post everywhere.

    The point is to make smarter repurposing decisions with less wasted effort.

    Start with one format you already create. Check where it fits. Choose the platforms that make sense for your capacity.

    One idea can travel further, but only if you respect the format, the platform, the audience, and your actual time.